Pippa Leary, managing director media at the publisher’s digital arm, Fairfax Digital, said users could chose from 100 sections whose genres of news were displayed on the screen. Respondents to a Fairfax survey said that they were willing to pay for the ability to customise and personalise news on their iPhones. Readers who subscribe over a six-month period to Fairfax’s apps will pay $12.99, representing a discount of 15 per cent. Fairfax Media chief executive and managing director Brian McCarthy called the development a ”milestone” in the company’s ”delivery of content through digital platforms”. More than 1.1 million access Fairfax’s news websites on mobile phones, the vast majority of which are iPhones. The amount of content available to view on the apps will be comparable to that found on Fairfax’s news websites, but considerably more than the snapshot made available on the company’s mobile-enabled sites. au, WAtoday.com.au, and brisbanetimes.com.au. It is aimed at what we call newsphiles – those people who access a news website four to six times a day,” said Ms Leary. ”We have built this app specifically for this screen to give people the best viewing experience. Fairfax is among many newspaper groups around the world looking to smartphones and tablets such as the iPad as a source of revenue, as people turn increasingly to the internet and mobile devices for news and weather. It is thought to be the first time a publisher has introduced a subscription model for iPhone apps. Until now most newspaper publishers have charged a one-off fee. FAIRFAX Media today releases a suite of applications to enable readers to customise their news on their Apple iPhones. Readers will be charged $2.49 a month to download the apps from Apple’s iTunes store for smh.com.au, theage.com. Apps for other smartphones are in development, Fairfax said.